Industrial vibes – exposed ceiling tubes, raw brick, old concrete on the floor, and factory windows. Motorcycle's passion – with the exhibition of a lot of vintage objects and original photos. A real inspiration from the american lifestyle – welcome, food, confortable furniture, atmosphere, soft light and last but not least the music with a physical stage for live music concerts. A complete work of creative direction;

from the creation of the brand identity and all the graphic concept (menu, visual communication, sign sytems and so on) and the whole interior design project of about 500 mq – both indooor and outdoor – with also the decor and visual styling. Up to the selection of the serving tools, the wearing clothes, the “mise en place” and the conceiving of the web site.